Samsung Electronics announced on Monday its intention to offer an upgrade program to its customers in south korea who agree to exchange their Galaxy Note 7 defective Galaxy phone S7, the giant electronic multiplying initiatives in order not to lose market share after the biggest fiasco’s industrial history. Unable to resolve the problems of overheating of the battery of this high-end smartphone, the south Korean group announced that it has been almost two weeks the final judgment of the sales of the device, less than two months after its launch.
In a press release, Samsung states that customers who exchange their phones Notes 7 against a S7 will be able to get a Galaxy S8 or a Note 8 when these devices will be launched next year. Customers subscribing to this upgrade program will have to pay only half the price of a device, the Galaxy S7 that they can then redeem against a S8 or a Note 8, group pointed out.
there are a dozen of days, Samsung had already announced its intention to pay financial compensations to its clients in South Korea and the United States who agreed to exchange their Galaxy Note 7 for another model of the brand. The south Korean group electronics is strengthening its commercial offer and its promotions on the Galaxy in order to defend its market shares against Apple, LG Electronics and others.
the failure of The Note 7 is expected to cut the operating profit of the group 4.9 billion euros between the third quarter of this year and the first of 2017. Samsung begins to be confronted by complaints from some customers. Harvest Law, a law firm in south korea, said that one of his lawyers, as well as 526 other persons had filed a legal action against Samsung, asking for damages of up to 500,000 won (406€) per person.
The group, which has refused to comment on the legal action, must also face judicial proceedings in the United States.
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