After all the incidents that have occurred in the Galaxy Note 7, it will be difficult to regild his blazon. However, everything is possible, then, that the general public can quickly forgive a brand. To facilitate this, the Korean manufacturer has decided to turn a new advertising in New York, inviting the owners of Galaxy note 7 to participate in order to say, of course, the greater good.
Who would have believed that the year 2016 would know all the twists and turns ? Past the Mobile World Congress, it just seemed banal at best, and for good reason : the Galaxy S7 have all torn in their path, forcing the other manufacturers to play it in the background.
But here it is : a skid and the wall is on property close. The problems of faulty batteries of Galaxy Note 7 have forced a recall unprecedented for the brand, which has become a source of problem in the eye of the public.
The constructor will of course not let themselves get like that. Today we learn that a new ads for its Galaxy Note 7 prepares its filming in the United States, in the city of New York more precisely.
And to turn it, the phone users are invited to come and relate their experience with the phone but also the Samsung brand, facing the camera. There is no doubt that the advertising will be therefore oriented on the fact of forgetting the setbacks of the manufacturer and focus on the love of the brand and the phone.
A communication that could almost be called… propaganda. But it is, unfortunately, the game marketing, as when Samsung poked fun at Apple and its iPhone directly during their first sales.
Difficult not to see some form of irony in this new campaign, since mix trends explosive Galaxy Note 7 with the city of New York is not necessarily welcome historically.
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