DIGITAL An episode of “Black Mirror,” imagine a world where everyone is noted, one to five stars, depending on his behavior. Are we so far away?…
And if you could note the server so unpleasant, that comes to serve you a coffee ? In Nosedive, the episode maiden of the season 3 of Black Mirror who has just resumed on Netflix, Lacie is better off: the server who hands him a cappuccino is a-do-rable, it also is aaa-do-rable. Exchange of forced smiles: it must be good, because after their brief interaction, each one hastens to note, the other with a click.
And thus fluctuate throughout the day, notes on five attributed to each one. Friends, job, apartment… Their whole life depends on it. To be able to integrate a residence 4.5, Lacie, a 4.2, so will make every effort to make the climb its rating…
Future ? This?
A scenario unthinkable? This world, it is ” a present parallel, writes the co-author of the episode, Mike Schur (The Office, Parks and Recreation, Brooklyn 99). We are almost there. The people give already a real value to the statistics from social networks [100 likes on my photo vacation = holiday/It has 700 friends on Facebook = it's a good man]: it is obviously dangerous.”
This race to popularity, yes, of course, we’re already there. But imagine that each human being is attributed to a product, such as a movie or an episode of a series like Nosedive (3 of 5 stars on the Telegraph), a note on five stars, it is a little big… unless. It is there that I am reminded of one thing: I have a note Uber.
And you also, if you use the service. You note the drivers at the end of each race, they you note in return. They know your score before you go in their Citroen C5. On the application, I click “Help” – “Account and Payment” – “account Settings and ratings” – ” I would like to know my score “, and the sentence falls: 4, 67.
4,67, not bad, right ? I talk to my colleagues, who want to immediately know the note which they did not suspect the existence. One is 4.7, the other of 4.85. They are bragging. I begin to doubt : It is because I have not talked about ? Talked too much ? Because I called Nostalgia and emptied the stock of candy, Harlequin, is that it?”
And here we are all three in the logic of Black Mirror, to play in the competition. I also discover items explaining very seriously how to get five stars on Uber. Note the human on five stars ? It is this, and it happened in only a few years.
Back to school
” I see a schooling of the company, advance Pierre Merle, a sociologist of education. And not only with entertainment, such as The Voice or Dancing with the stars : there are still 10 or 20 years, was not given in the notes in entertainment. The influence of the school is growing, and the effects of a rating generalized can be dramatic. This comes at a time when the school tends to come back on the trend of the prioritization by the notes, which will be paradoxical. But the paradox is marginal because there are still few schools to have removed completely the notes.”
” moreover, there is the idea that the rating mutual would reduce these effects. Not at all ! It is amplified, ” he continued. In Canada the students can rate the teachers. Some are then put to distribute the right notes… But students and teachers are not in an identical situation. It is in a counter-power that distorts the relationship to learning. As if the children could note their parents… “
above all, alert to the sociologist,
” This leads to a classification of generalized people. It is a society that is psychically unbearable if one is always in a situation of competition. “
criteria of trust
Uber says:
ratings mutual on behalf of the “respect” of each other. This is the logic, defended by all the sites and apps, like Uber, are offering to each of the two parties to assess the other. Airbnb, BlaBlaCar, Drivy… The interest is clear : the economy collaborative, which is based on trust, needs indicators.
>> also read : A French start-up proposes to the tenants to import their comments to BlablaCar or Airbnb
Same arguments for the application Do You No (see below), launched a week ago in Paris, in the 3rd and 11th arrondissements. The idea: you notice the bakers, locksmiths or pediatricians in your neighborhood, from 1 to 10.
” All of the trades in the vicinity for which you need a recommendation, we explained Laurant Weill. For us, the note is not a penalty. We want to highlight the good craftsmen.”
A Yelp for humans
It comes to Peeple, the application that had made an outcry last October for what she intended to do: be a ” Yelp for people “, as explained in a relaxed its creative, allowing everyone to note, friends, colleagues, or ex, of one to five stars. “People do so much research when they buy a car, why not do it in other aspects of life ?” said Julia Cordray to the Washington Post.
Available since march in the United States on iOS, the app has finally been, after the bad buzz, fully revised – to focus, officially, on the positive. But two entrepreneurs have been able to offer with such enthusiasm was not insignificant.
>> also read : Tinder gives (secretly) of the notes of the “desirability”
” We are all judged and evaluated continuously: this is very worrying, ” said Eric Sadin, a philosopher who reflects on the impact of digital in the last ten years and has just signed in The Silicolonisation of the world(The Echappée, 2016). The rating generalized spreads in businesses, in services like Uber, and soon in circles of friends, with applications such as Peeple”. He continues:
“We are like little tyrants able to assert our opinion at any time, sometimes even with a perverse pleasure… forgetting that social relations, it is the sensitive, contradiction, and complexity”.
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