The case of the Note 7 is a disaster for Samsung in terms of image and finances, the group table and on a profit fall of one-third. Even if the giant is sufficiently diversified to withstand the storm, the challenge now is to build on the rebound theoretically allowed by the Galaxy S8 expected early next year.
After S7 that came out on top in the world, the manufacturer intends to renew this success and the re-conquest begins now. The world number one in smartphones thus breaks with their habits, dropping clues about its next flagship. History of move the debate. During a conference with analysts, Lee Kyeong-tae, the vice-president of the mobile division, explained that Samsung was going to offer a camera that will provide a break in the face of competition and new services based on artificial intelligence. Promises of technology that should keep users in suspense and make people forget about the fiasco in Note 7.
elsewhere, the investigation may be long. “We are investigating all aspects of the device, whether it’s the battery, hardware, and software.” said co-group CEO, J. K. Shin, the former head of its mobile division. “We are trying to know with any certainty if there have been problems on other elements”, he said at a meeting of shareholders at Seoul. “It could be the battery, or something else.”
Samsung had initially explained the problem in a defect of the battery manufactured by its sister company Samsung SDI. Gold JK. Shin indicated that the replacement units distributed were fitted with batteries manufactured by another group, presumably the chinese ATL. He also promised a “comprehensive reform” of the process of production and quality control to prevent another crisis. “We know that we need to work hard to regain your trust and that is what we will do”, he launched to the shareholders.
key Figures : sales of mobile and smartphone
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