SPONTANEOUS COMBUSTION. Galaxy Note 7, which catch fire all alone, it was the wrong buzz of 2016 to Samsung, who had instigated an internal investigation and promised answers early 2017. If the suspicions quickly turned to the battery of the smartphone, the south Korean group had previously refused any official comment… A posture change. A source close to the dossier, in-house confirmed to the Reuters news agency that the battery was the main culprit. The findings of the survey are expected to be officially announced on the 23rd of January, the eve of the publication of the financial results detailed in the group for the fourth quarter, said the source on condition of anonymity.
Samsung wants to redeem himself after a fiasco industrial
A laudable goal of transparency, which is driven mainly by economic issues. The world number one in the sector, in search of redemption after the resounding fiasco of commercial and industrial of this high-end smartphone, is preparing to launch in the first half of a new combined flagship, the Galaxy S8. However, in order to regain the confidence of consumers, investors and analysts deem necessary for the conglomerate to provide a convincing explanation and precise on what has not worked in the Note 7, and especially to demonstrate the measures taken to ensure that this does not happen again.
“They must ensure that everything is on the table, and they must reassure customers by announcing the reasons why this will not happen again”, ” says Bryan Ma, an analyst at the research firm IDC. According to the source, Koh Dong-jin, the head of the mobile business of Samsung, is expected to announce the results, as well as the new measures taken by the group to avoid similar problems in the new devices. A spokesman for Samsung declined to comment.
commercial results in spite of everything in progress
Unable to resolve the problems of overheating of the battery of the Note 7 to the end of an initial recall of 2.5 million copies at the beginning of September, Samsung had finally drawn a line in October on this device, sold in the U.s. at 882 $ (833 euros). The group had at the time pointed the finger at problems in the manufacturing process of the battery provided by one of its subsidiaries, Samsung SDI, as the cause of the fire at the Note 7. But the new devices equipped with a battery from another supplier had continued to take fire, leading the group to record an operating expense, which reduced earnings of 6,100 billion won (4.88 billion euros) over three quarters. the “For me, it would be surprising that they recognise that the problem comes from the provider”, gliding Bryan Ma, which rather suspect Samsung of not having given enough room for the battery in the passenger compartment of the phone.
Samsung had announced in October a desire to study all aspects of the phone, including the hardware and software design. The company had also said they want to solicit third-party companies in the course of its investigation. Always according to the source, Samsung would have been able to reproduce the case of fire Note 7 in the course of its investigation and have concluded that the design of the equipment or potential problems with the software could not be the cause. In spite of the questions this year on its business in smartphones, the profit of the south Korean group should strongly increase due to the increase in the price of memory and the growth of sales of Oled screens (organic light-emitting diode).
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