In the field of mobile payment by NFC, the competition is organized against Apple Pay. Besides that Google has unveiled Android Pay, Samsung presented at the last Mobile World Congress in Barcelona its own service called so very original Samsung Pay (based on the redemption LoopPay).
Initially programmed to this summer, the service will nevertheless delayed. A delay confirmed by a vice president of Samsung interviewed by Bloomberg, which now evokes September. And clarify that Samsung Pay will be associated to the next high-end terminal of the brand could be the Note 5. The next PHABLET the world number could indeed be unveiled in September, at the IFA in Berlin.
Despite this delay, the service will always be initially reserved for Korean and American markets. As Apple Pay, Europe therefore will not have access to this function. By cons, Samsung said that other terminals are or will be eligible, the manufacturer seeks to convert 15% to 20% of its users.
In the US, the uses are increasing especially since the launching
Apple Pay. According to the American Institute ITG, 5.3% of transactions
Financial 6 of iPhone owners have gone through the platform
Apple, 2.3% of their
expenses. On average, apple pay is used 1.4 times per week by those
users.
More generally, via apple pay transactions accounted for 1%
all sales dematerialized in November,
underlines the specialist (it is still not know the volume of NFC transactions at merchants).
According to Forrester, more than 15% of US smartphone owners
use a mobile wallet by 2018 and 27% of marketers plan
this year include mobile wallets in their toolbox
Marketing, against only 14% in 2014.
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