If Apple is not the first seller of smartphones in the world, but only the second, yet it is he who touches the bulk of the profits in the mobile industry. And in the third quarter, thanks to the fiasco of the Galaxy Note 7, he received in all, or even most, namely 103,6%, thanks to the losses of other manufacturers.
In 2015, Apple managed to snag no less than 91% of the profits generated by the mobile industry and 94% in the third quarter following the exit of the iPhone 6 and 6S. This year, in the third quarter, apple will be able to pocket all of the profits of the industry, thanks to the removal of the Galaxy Note 7 in the market.
As we learn today the analysts of BMO Capital Markets, 103,6% of the profits generated by the mobile industry between 1 July and 30 September 2016 fell in the pocket of Apple. How is it possible for a manufacturer to pocket more than 100% of the profits ? Simply because the calculation also takes account of the losses of some companies that have not been benefits such as LG or HTC.
For its part, Samsung remains the market leader with a market share of 21.7% will have pocketed than 0.9% of the profits, in addition to having ceded market share to Apple and its chinese competitors. According to analyst Tim Long, this trend is expected to continue during the current quarter, thus, Samsung would lose market share by the end of the year.
As pointed out by the firm, it is no less than 346 million smartphones that were sold during the third quarter of 2016. 13,2% of them were iPhone while Huawei is getting closer Apple comes third in the ranking with a market share of 9.7%.
within two years, he hopes to arrive at the second place and if its growth continues at the same pace as the past two years, it should not be difficult to achieve its objective.
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