Samsung tries to repair the broken pots and re-establish the lost confidence after the fiasco of the Galaxy Note S. And for that, the Korean manufacturer has a letter of apology in a full page ad in several major american newspapers. These fora have been published in the Washington Post, the New York Times and the Wall Street Journal, in their editions on Monday. Signed by Gregory Lee, CEO of Samsung America, these forums come back on the launch missed of the Galaxy Note 7, recalled in an emergency in the factory due to battery problems that could lead to the burning of the phone.
” An investigation is underway on the Galaxy Note 7 and the conclusions thereof will be shared once we have completed our analysis, ” explains the CEO. “We will re-examine every aspect of the device, that is on the plan hardware, software, assembly, or design of the battery. We will go as fast as possible, but we will take the time necessary to achieve to get the answers we want. “
Samsung is struggling as a result several cases have questioned the quality of its products. The launch of the Galaxy Note 7 has already caused a lot of harm to the Korean manufacturer, but the letter also refers to a technical problem on washing machines marketed by the brand. The machines are faulty and they are currently the object of a recall procedure following a warning from the american commission for the protection of consumers. In total, more than 34 models are subject to the recall initiated last week and more than 2.8 million devices in the United States are concerned.
suffice to say that Samsung has a lot to be forgiven, and that the brand will have a hard time to regain the lost market share following the launches of these catastrophic. An open letter and a sincere apology will be sufficient ? Hard to believe, but it is a first step.
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