Following the success than meets the iPhone 6 from Apple, the Korean group on Wednesday launched its new smartphone giant screen, the Galaxy Note 4, China and South Korea. . This, ahead of schedule
It is well known, “the best defense is a good offense.” Therefore, before the success of the iPhone 6 from Apple, Samsung on Wednesday launched its new smartphone giant screen, the Galaxy Note, ahead of schedule. Intended for marketing in October, the Galaxy Note 4 will finally be available this week in South Korea and China, before flooding 140 countries in the weeks to come.
C This is the first time that South Korea’s reserves to China the premiere of one of his models. He did not offer any explanation for this accelerated schedule. But his decision comes after Apple announced the sale of more than 10 million copies of its latest smartphone, the iPhone 6, during the first weekend of release, setting a new record. And the new iPhone is not yet available in China
Pre-orders had already set the tone. Apple had received in 24 hours over 4 million pre-orders iPhone 6 and iPhone 6 Plus. The latter model is rather a phablette (that is to say a device halfway between the giant phone and tablet) a hybrid that Samsung is the pioneer. According to research firm IDC, it should flow this year phablettes 175 million worldwide (+ 210% over last year), 14% of smartphone sales.
Also: In the shadow of Apple, the war of smartphones less than 100 euros (10.9) Samsung on Apple’s footsteps in the tablets (16.06)
Experience intuitive
New design, more durable and offers better screen resolution, camera, microphone and more efficient battery, the Galaxy Note 4 presented in early September in Berlin, is modernizing. It is always used with a stylus, which now allows you to view multiple applications simultaneously, or select multiple photos and drag them all together where the user wants. This function does not offer the iPhone 6 allows ‘single intuitive experience , “argued Wednesday Lee Young-Hee, executive vice president of Samsung’s mobile division.
Galaxy Note 3 had been sold 10 million copies in the two months since its release in 2013 Samsung has strengthened its position in the second quarter of world No.1 smartphone. But its market share has fallen sharply, according to research firm IDC. T his, while its profits erode.
“We are going through a difficult period. But hopefully we can bounce back soon with our expertise in technological innovation , “admitted Lee Don-Joo, director of sales and marketing for the mobile division of South Korea, on the occasion of the launch of Galaxy Note in Seoul.
Les Echos
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