Sony keeps a good pace. Early last year, the Japanese manufacturer showed the mobile congress in Barcelona its new high-end smartphone, the Xperia Z. Eighteen months later, here he comes already with the third variation of this model, Xperia Z3.
The Xperia Z3 embodies the “premium” brand strategy. This battle with the Apple iPhone, the Galaxy S Sony and LG G, and shows that the Japanese manufacturer does best. This model is characterized by its independence two days. “You do not have to worry about finding a refill,” says Kunimasa Suzuki, head of Sony mobile. It is available in four colors and two sizes, one with a screen of 5.2 inches diagonally, the other “compact”, 4.7 inches.
“premium” strategy works well enough to Sony in France and Europe, where he is third in value in terms of market share, after Samsung and Apple. It has grown from 34% in France in the second half, according to data from GfK, contre13,5% for the average of the market, and sales in July to August were good.
Like other manufacturers, Sony still segmented its offer with cheaper models. The entry will now commence at 99 euros, with the new Xperia E1. Sony insists on the quality of the optics, with a 20 megapixel sensor.
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