If no explanation has been advanced, it is probably for fear of him missing a portion of the sales of “phablets”, this hybrid between smartphone and tablet size that appeals to both Asian users , Samsung has chosen to sell its new Galaxy Note in South Korea and China. One way to counter the American threat of the iPhone 6 Plus, always available on the Chinese market immediately. Other countries will have them still wait to see the Galaxy Note 4 announced at € 730 against € 800 for iPhone 6 Plus.
Market share down
Presented at the IFA 2014 in Berlin early September, the Galaxy Note 4 wants to be more modern than its predecessors pioneered the concept of large-screen smartphones. Featuring a new design with an HD display strong and durable, the product Samsung insists especially on the asset that differentiates the iPhone 6 Plus, the stylus. This can be used to select images, drag documents or display multiple applications for “a single intuitive experience,” said Executive Vice President of Samsung’s mobile division, Lee Young-Hee.
The world number one smartphone hopes to do better with its Galaxy Note 3 which had nevertheless already sold 10 million copies in two months. Preorders Asia Note 4 have been impressive, with shortages in some Korean traders.
But Samsung knows that its market share is down with the push of other players in the sector such as Huawei and Lenovo. BlackBerry also hopes to snatch market share in the smartphone market to the big screen with the presentation of its Passport Wednesday launched simultaneously in London, Toronto and Dubai. It is proposed by the Canadian group that had yet refocused its strategy on business services first consumer smartphone.
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