Article updated at 13h
Samsung loses it a bit of composure? Facing the absolute cardboard iPhone 6 (10 million copies sold in three days), the South Korean seems he decided to speed up the release of its Galaxy Note 4, a direct competitor of the iPhone 6 More.
Les Echos indeed indicate that the phablet World number one mobile is launched in China on Wednesday as he was to land in the Middle Kingdom in October. Same with South Korea. This early launch illustrates a certain excitement toward the conglomerate that did not explain the reasons for this decision. One can simply note that the iPhone 6 is not yet available in China …
I must say that Samsung plays big with his Note 4 This is to continue to dominate a segment market he created and is growing. IDC, global shipments of phablets
or hybrid phone-tablet anyway exceed those
laptops, starting this year. These mobile devices
whose screen is between 5.5 and 6.99 inches by IDC, thus elapse to 175 million units in 2014 and next year, growth should again be waiting for you at 318 million units planned.
According to a global study
Accenture (23,000 consumers surveyed in 23 countries), among the
57% of consumers who plan to upgrade to a smartphone
During the year, 48% and wear their choice on a phablette
rather than a conventional smartphone.
Slow
Still, according to the analyst, it is Apple who will reap the greatest benefits of this craze even if the score 4 has a lot of tricks up his sleeve, including a real fiber B2B and smart stylus. In addition, Samsung is absorbing profits down.
The slowdown at Samsung in 2013 in the smartphone sector was confirmed earlier this year.
This situation can be explained in particular by the intensification of
competition in the entry level, especially in emerging countries
like China and India.
This trend is again in the interim results from Samsung. The Chinese market, the largest market for smartphones (third annual deliveries), the Korean saw revenues melt nearly 2 billion over the second quarter alone.
Samsung pressure should not release this year. In
otherwise. In addition to slowing growth in the markets for
smartphones and tablets, the price competition hollow margins of manufacturers. According to GFK, the average price of a smartphone should move back to $ 345 at $ 297.
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