Galaxy Note 4, to be launched in October, will finally be available this week in South Korea and China before flooding 140 countries in the coming weeks. Samsung had not released a model in China before other markets.
10 iPhone 6 million
The South Korean did not give an explanation for this accelerated schedule but his decision comes after Apple announced it had sold over 10 million copies of its latest smartphone, the iPhone 6, during the first weekend of release, setting a new record.
This model is rather a “phablette” , portmanteau word designating a device halfway between the phone and the tablet, which Samsung is the pioneer and is very popular in Asia.
Blackberry also
In his later advertisements, South Korea is also making fun of his rival, who, he said, s’ is inspired by the score for his latest creation. In a less public that Samsung or Apple market positioning, Canadian Blackberry released Wednesday its Passport, so called because of the size of sesame presented border with features and a focus on environmental business needs and less on recreational use . Again, the smartphone wants “phablette” with a square screen of 11.5 cm overlooking a popular keyboard manufacturer of true Canadian.
The new BlackBerry clearly target frames companies, healthcare professionals, investors and other financiers. In an attempt to regain market share, BlackBerry announces Passport to 599 dollars in the United States and on the website of online retailer Amazon, which is cheaper than Apple or Samsung the latest smartphone.
Several app at the same time
With Galaxy Note 4 presented in early September in Berlin with great fanfare, Samsung modernizes line launched in 2011 that attracted too happy Asian consumers can do without buying a tablet.
New design, more durable screen with better resolution, camera, microphone and more efficient battery, the new model is always used with a stylus. This Samsung as the BlackBerry Passport displays multiple applications simultaneously, or offers the ability to select multiple photos and drag them all together where the user wants.
Hard times for Samsung
These possibilities, which does not offer the iPhone 6 may be an argument especially sales for Samsung, the latest flagship smartphone model, the Galaxy S5, would not have met the home hoped to consumers.
Samsung strengthened its position in the second quarter of the world leader in smartphones, with 74.3 million units sold, more than double Apple, but its market share fell sharply to 25.2%, according to research firm IDC. “We are going through a difficult time,” , acknowledged Lee Don-Joo, director of sales and marketing for the mobile division of South Korea, on the occasion of the launch of the Galaxy Note in Seoul. “But we hope to bounce back soon with our expertise in technological innovation” , has he said.
Chinese Competition
The Galaxy Note 3 had sold 10 million copies in the two months following its release in 2013 and Samsung hope version 4, the price was set at 910 dollars (714 euros) will improve this result.
In addition to Apple, Samsung, whose profits fell nearly 20% in the second half, faces Chinese competitors who flood the emerging entry-level phones. So Huawei has become in a very short time the third vendor of smartphones with 20.3 million copies elapsed in the second quarter (6.9% market share), according to IDC. His compatriot Lenovo is not very far with 15.8 million units sold, representing a market share of 5.4%. The South Korean giant also announced Wednesday that it plans to launch in October a new version of its smart watch Gear S and its virtual reality VR headset, through which consumers can become immersed in video games at 36O degrees .
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