In response to the slowdown in the perfumery market , particularly in mature markets, Aptar Beauty + Home offers innovating to attract, surprise and r éenchanter consumer experience .
Note, Aptar offers a new experience of the fragrance: intimate, precious, sensual. The expert of “dispensing” reinvents timeless gestures: when the scent gently rested simply on the skin, thanks to the abrasive cap. It is this delicate gesture, which has almost disappeared in favor of the spray, but remained in the collective memory of brands and consumers qu’Aptar Beauty + Home proposes to revive.
In trend
Note is a transparent applicator. Each opening of the applicator cap is filled automatically. Then the perfume is deposited progressively by capillarity into contact with the skin.
Note provides gentle and progressive implementation on the desired areas. “ In this gesture that also corresponds to the times: the consumer is in control, he chooses its dose and its application areas, ” explains Sabine Bouillet Lubot, Strategic Marketing Manager at AptarGroup Fragrance . “ We recommend particular note for the most concentrated fragrance: perfume waters, elixirs, absolute, intense, extracts, ,” she adds
. The applicator was tested among consumers in four countries (France, China, Brazil and China) where he, according Aptar, was always appreciated. “ Even in Brazil, where the perfume is very generous gesture, it is perceived as very suitable for night applications. ”
To fully experience To Customers , Aptar Beauty + Home recommends accompany by application tips: the scent is deposited by tapping on pulse points. For a seductive approach behind the ears up to the neck, on the wrists, on the chest. To leave a wake with every movement: the hollow of the elbow, knee and even the fold
Customize
To illustrate the extent of possible design options. beyond the standard single, Aptar Beauty + Home worked with the design agency Servaire & amp; Co, who studied five tracks: the vegetable, writing, the compact, the key
Another illustration of the possibilities, this innovation has already been adopted by Dior . one of the most prestigious brands of French perfume, on the line leader.
“ This unique gesture, I love perfume makes a key piece of technology. We were seduced by this new system applying perfume. We thought it was perfectly adapted to the product that we were developing. This required that the application is different gestures of a classic perfume. A very feminine and precise gestures. In addition we wanted to make a nomadic bottle that women can keep in the bag, so they can use their scent in touch at any time of the day, “explains the team I love Perfume Christian Dior.
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