Xiaomi: flying start Mi Note smartphone, a rival of … – Les Echos

The entire stock of the latest smartphone of Chinese startups were sold in less than three minutes, which ensures Xiaomi did not specify, however, the volume of Sales

.

Article (s) associated (s)

If the first Apple market is now China in terms of smartphones, the firm at the apple has little interest in complacency in Asia. The third largest sector number, the Chinese manufacturer Xiaomi – which carries almost all of its sales in the Middle Kingdom – does not intend to let the group of Cupertino settle there without reacting.

Valued $ 45 billion, the start-up led by Lei Jun has recently unveiled two new smartphones – the Mi and Mi Note Note Pro – whose technical capabilities and design n have nothing to envy to the iPhone 6 Plus is it sold almost twice as expensive as the two models

.

The entire stock sold in less than three minutes

And it seems that Mi Note has already convinced many consumers. Put on sale in China on Tuesday, the entire stock was sold in less than three minutes, depending Xiaomi, as reported by the Central Android site. The volume of units sold was not specified by the Chinese manufacturer who has contended that it has recorded over 220 Million Bookings for this flash sale.

This marketing strategy – of communicating on the stock-out of a new smartphone when it is on the market – has already been used several times in recent years to Xiaomi accompany the commercial launch of its new models like the Mi3 or Hongmi. Groups such as Apple, Samsung or BlackBerry also use it regularly.

Anyway, if the numbers are confirmed, the beginnings of Mi Note augur success commercially, which should help Xiaomi well achieve its goal for the year 2015:. sell 100 million smartphones worldwide

A Mi Note Pro against an iPhone 6 Plus

Xiaomi floor would train on a smartphone exchange program. A BlackBerry image there a few weeks ago, the Chinese startups dream of offering consumers exchange their iPhone 5 or iPhone 5S against Mi rating. But also to exchange their iPhone or iPhone 6 6 Plus against Mi Note Pro. A way for Xiaomi to speak, but also to suggest that its smartphones are at the latest models of the group of Cupertino.

The Ec

hos