The Xiaomi Note, stronger than the iPhone 6 More Apple? – LeMondeInformatique

A little big with its 5.7-inch screen, the Xiaomi Note, however, find its audience.

With his second Phablet, which will arrive on January 27 The Chinese manufacturer Xiaomi account compete and even surpass the iPhone 6 More Apple.

With its latest Android phone, Xiaomi only has nothing less than surpass the iPhone 6 Plus Apple. Unveiled Thursday by the ambitious Chinese phone manufacturer, the Note has a sleek design, has the best technology and costs two times less expensive than other high-end smartphones to the big screen. The Phablet will be sold in China from January 27 to a starting price of 2,299 yuan (319 euros), without subscription operator.
 The terminal equipped with a 5.7-inch screen is 0.15 mm thinner than the iPhone 6 Plus, and its glass shell is curved at the edges. The mobile has a rear camera of 13 megapixels, a 1080p display, a quad-core Qualcomm Snapdragon processor 801 to 2.5 GHz, supported by 3 GB of RAM. It is compatible with the 4G / LTE and has two SIM card slots. It also has a battery of 3000 mAh. The manufacturer plans to release a more powerful version, the Mi Note Pro in late March. It will be equipped with the Snapdragon chip 810 with 4 GB of RAM, and a 2K screen, all at a starting price of 3,299 yuan (458 euros). This output and this announcement are involved in a very favorable context, phablettes being very popular in China.

Already number 1 in the market for phablettes

manufacturer already offers a 5.5-inch smartphone, designed for entry-level market. According to research firm IDC, this mobile, sold 899 yuan (125 euros) has been very successful, to the point of becoming the best selling Phablet in China. Besides, Xiaomi has become the world leader in the smartphone market with more than 5.5-inch display. “China is leading the world in terms of delivery and phablettes outperformed the ten largest combined phablettes markets”, said in November the IDC analyst Melissa Chau. “One reason is that there are many phablettes cheap local market sold by domestic manufacturers,” also observes the analyst. Comparatively, the phablettes like Samsung Galaxy Note 4 and iPhone 6 Apple More cost almost twice as expensive as the latest addition Xiaomi.

Powered by Android, the Xiaomi Note is offered at a competitive price in China 319 euros.

The Note will enable the company to further increase its market share. According to IDC, “the third quarter of last year, Xiaomi was ranked the third-largest smartphone vendors in the world, behind Apple and Samsung.” The Chinese company mainly sells its phones in mainland China, but the market has greatly expanded to Southeast Asia and India. Founded in 2010, Xiaomi has progressed very quickly to the point of disrupting the smartphone market in China. The secret sell cheap products, but integrating advanced components, to settle with the competition

After China, the conquest of the world.?

This strategy has paid off. Xiaomi has created a mass phenomenon, and won fans cohorts in the country, hauling on a rank of best company IT sector. But Xiaomi has also attracted some criticism. In particular accused of having copied certain models of Apple and other vendors of electronic products. For example, the Mi 4, another flagship smartphone of the company, has a metal frame that looks like two drops of water to the iPhone 5 from Apple. In his defense, Xiaomi said that high-tech companies spent their time taking ideas to their competitors, including Apple. “In the IT industry, I challenge you to find a single product whose design is completely unique,” said last October, the vice president of Xiaomi, Hugo Barra.