The scandal of the Samsung Galaxy Note 7 continues to churn at Samsung. Last month, the south-Korean company decided in effect to stop production of its phablet announced during the summer because of several explosions non-explained. In addition to an image deficit and a costly recall program, Samsung has also private a beautiful commercial success. With features very high-end, and a breathtaking design, the Samsung Galaxy Note 7 was already announced as one of the successful flagship of the year-end. But unfortunately, things didn’t happen as planned for Samsung which is now launching an operation to recapture the destination of its clients, including the Samsung Galaxy S8. More than a month after the scand al, however, there are always the backwater of the abandonment of the Samsung Galaxy Note 7. The Korean manufacturer has witnessed the collapse of its market share.
In one year, Samsung has lost 4.4 points of market share, according to figures released by Gartner. It rose from 23.6% in the third quarter of 2015 to 19.2% in the third quarter of this year. If one would have thought that its big competitor, Apple would have been able to take advantage of the misadventures of the Samsung Galaxy Note 7 to place its iPhone 7, already as a reduction in Street Trade, it is not because the californian brand also loses 1.5 points of market share. Only Oppo and Huawei succeed to draw their pin of the game. The conclusion is catastrophic for Samsung since, in addition to losing market share — certainly because of the Samsung Galaxy Note 7 — the Korean has also seen its sales decline of 14.2%, the worst decline in its history. The failure of the Samsung Galaxy Note 7, therefore, has not finished to haunt Samsung, which should get things back on track before year 2017 is shaping up to be decisive. do you Have abandoned Samsung for the benefit of another trademark ?
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