The economic PHABLET but surprisingly powerful for Xiaomi exceeded two million units sold in one month marketing. And he hopes to quintuple the development before the end of the year.
Note 2 Redmi is a small PHABLET incredible. For a cheap price (the equivalent of 110 euros), Xiaomi offers a Full HD screen 5.5 inches, an octo-core X10 chipset Helio MediaTek, 2GB of RAM, 16GB of internal storage, a battery 3060 mAh, Isocell a Samsung 13 megapixel sensor on the back, a webcam Omnivision 5 megapixels in the front, and two obviously 4G SIM ports. No wonder the smartphone knows a great commercial success in China.
Still 8 million by the end of 2015?
According to Lei Jun, founder of Xiaomi who published these figures on his Weibo account, he would have already sold more than 2 million in a month (2,150,000 to be exact). The mobile is indeed for sale since 5 September, after a flash sale on August 16 during which the brand sold 800,000 units. And it intends to continue its momentum. He said the Redmi Note 2 could exceed 10 million models before the end of the year. 10 million, it is not exceptional for Xiaomi, since six of its smartphones have already surpassed the symbolic mark. However, it could be one that transcends the fastest.
Lei Jun is an ambitious man. But unlike other opportunistic, he gave himself the means to achieve its ends: exceed its absolute model: Apple. Yes, Apple is not the world leader, but with one or two phones per year, he managed to sit on the second place worldwide. A real commercial prowess.
Xiaomi already first in China
The aim of Lei Jun is already half full. With half a dozen phones a year only (he unveiled two Mi Note the Redmi 2, the Redmi Note 2, the Mi 4i India and Mi 4c, which could be joined by a Mi 5 or Mi Rating 2 before the end of the year), it sits comfortably at the table of the top five manufacturers in the world, sometimes even steal some compatriots the third or fourth. And he even paid the luxury to dismiss at the end of last year Samsung from pole position in the Middle Kingdom.
Even if Apple’s model is the recipe for success is diametrically opposite. Xiaomi has become known worldwide through the first Redmi (also called Hongmi). This economic, small smartphone offered almost midrange data sheet for a price never before achieved then. Moreover, Xiaomi productions lines are fully automated, considerable initial investment will pay for itself if the company sells its mobile millions.
Finally, one of the characteristics of Xiaomi sale only on its website, while the iPhone, besides the Apple Store are also present in the catalogs of operators and distribution. Two different models, but one goal: to convince the most possible consumers
.
No comments:
Post a Comment