No smoking, clean, quiet, punctual … A British company offers owners to recover on social networks extensive information about potential tenants.
An algorithm for finding the perfect tenant! On paper, this is the dream of every owner, who often feeds fears about the “real” personality of his tenant, once he has his back turned. Hard to know what sauce to his rented housing will be eaten … That is why the British had the ingenious idea. The company Score Assured allows to identify all kinds of information available on the web about a prospective tenant.
Instagram, Facebook, Twitter … All these social networks are screened to meet the shared posts. Result: a more or less significant portrait of the prospective tenant. Smoking, party animal, politicized, punctual, amateur pet … Information that will obviously shape the opinion of the owner looking to rent. After collection, it receives all the information in a detailed report. In conclusion, there is a “risk score”, the equivalent of a recommendation – or not – of a candidate.
It should be noted however that this intrusion is granted by the candidates to hire. The owner asks permission to the candidate. It has quite the opportunity to refuse to be “scanned” by the web tool. But by refusing to be transparent, it obviously sends the wrong signals, and suggests that it has something to answer for. In a rental market where competition is fierce, so some prefer to put the odds on their side.
In fact, “Article 22-2 of the law of 6 July 1989 and the Decree of November 5, 2015 precisely determine the list of documents and information that can be or not requested by an owner to a the Candidate tenant. Allow a landlord or agent to access social networks via a prospective tenant an inscription on a website is not part of the elements likely to be requested by a donor to assess the quality of an application, “says Mr. Emmanuel Sourdon, lawyer specializing in real estate law.
A Washington Post reporter was paid to exercise. Result: in addition to its activity on the web, other information, as some keywords were analyzed and interpreted …. Thus, if the words “loans” or “poor” were seized on social networks and associated its name, it is rather bad sign. The owner will see indeed precarious, and will soon equation with future unpaid rent. For anedote, know that this British start-up also applies this principle … to find the perfect nanny.
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