Credit: Tinder
Tinder is used by over 80 million people
Tinder is not studying the centers of interest of its users to optimize their chances of matches. He also notes their sex appeal which he decided to choose to connect.
In a survey of US specialized site Fast Company , the CEO of Tinder, Sean Rad, acknowledged that the drag the application algorithm on the go assigns a rating called “desirability” to each of its users. This allows him to refine the profiles that will be offered to them by creating a scale of the least attractive to the most desirable person.
What to bring water to the mill of critics of Tinder, already criticized for its consumerist approach to seduction and accused of spreading sexually transmitted diseases by promoting the relations of a night.
A system modeled on the evaluation of chess players
The algorithm is of course kept secret users. But Sean Rad leaked certain principles that enable to outline. It is called “Elo Score” as the Elo ranking that evaluates chess players in terms of wins and losses, and weights the points gained or lost depending on the level of the opponent. The “Elo score” Tinder is based on a method that engineers Tinder took two and a half years to shape ensures Sean Rad, which is not only based on the number of likes and beauty.
No universal criterion
Chris Dumler, an engineer at Tinder says the American Journal contours of what he calls “a vast voting system. ” “Whenever you like or recalez Profile, you say nothing more than ‘this person is more attractive than another ‘,” he explains. “Every swipe (action love or zapping profile, ed) feeds the system, regardless of the motivation of the decision”. Although the physical criterion remains the main criterion, “it is no universal beauty,” says an engineer of Tinder. And if a highly rated user likes your profile, appreciation will increase accordingly, says another engineer the application.
A process common in applications of the new economy
Launched in 2012, Tinder is now used by more 80 million people across the planet. She is not the only online application noted its users and to adapt its services to them based. Uber allows such passengers and drivers to mutually noted. Drivers can thus refuse to support a customer with rating is not high enough. They may also be suspended if their is below a certain threshold. Airbnb also offers a rating system between travelers and hosts to maintain order on the platform.
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