Samsung out to conquer the 900,000 users of Galaxy Note in France by launching September 2 next 7 th name. The PHABLET both laughed at its launch 5 years ago, ended up making his hole and win. “We thought we were aliens, says Jean-Philippe Illarine, head of the mobile division. But today I think we were right.” Not really a modest triumph for the Korean giant that was the first to make that bet when competition in general and Apple in particular swore on the screen 3.5 inches.
The screens XXL no longer afraid. Quite the contrary. And “this space has tripled in two years,” says the manufacturer. The evolution of consumption on mobile phone towards greater media gave full meaning to such a slab. The Note 7 guard and a 5.7-inch screen, although the design, he has been totally upset by adopting the signature of the family Galaxy Edge, screen with rounded edges and metal finish.
the S7, the new flagship store sold more
the launch of the Galaxy Note 7 participates in the strategy of “premiumisation” of the Samsung range with the launch in 2015 of the S6. “This strategy has paid off, says Jean-Philippe Illarine. With the torque Galaxy S7 which exists in two versions and S6 which also exists in two versions, we sold 20% of premium smartphones and more in 2016 compared to ‘last year”. And S7 sales will exceed in France that of S6, he says: “The Galaxy S7 will become the flagship premium product most sold in France since the first Galaxy S”
With. output of the Galaxy S6 Edge last year, Samsung has managed to give a soul and its design devices that previously fished, including plastic finishes quite cheap. And consumers have clearly responded. “In 2015, Edge sales in the family of S6 represented 40% of sales. This year, the S7, the Edge variant represents 60% of sales. There is a real plebiscite of the public on this technology.” That is why it was taken for the Galaxy Note 7.
For the pros, but not that …
According to the manufacturer, these famous users plébiscitent this device including four reasons. It is suitable for work (thanks to the stylus and its securing data via iris recognition), watching videos (with its large size and its QuadHD screen) to play (with the onboard power processor Exynos 8890, 4GB of RAM) and browse the internet. “The Galaxy Note is not a pro smartphone, but it is not only a dedicated device to multimedia,” admits William Berlemont, marketing manager. It is addressed to famous followers of BYOD (bring your own device): the professional world and the personal world are one in a single interface. This market has become the new target of manufacturers. Apple account on it to increase sales. Tim Cook recalled in a recent interview. A strategy including the iPad Pro.
But the premium market, if Samsung and Apple still manage to make a difference, now they have to rely on a much sharper competition. Huawei, the number three in the market, keep reminding he has no complex against its rivals. And new Chinese brands like OnePlus, Meizu, Oppo and now manage to close the gap with ever more compelling devices, and at very attractive prices.
With the Galaxy Note 7, Samsung still holds to make a difference. But all this has a price: 859 euros. And a renewal of appliances every 18 months, the mobile bill ends up being salted.
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