Samsung wants to be the king of phablettes with the Galaxy Note 4 – ZDNet

With the range Note, Samsung has created a new market segment, that of phablettes these devices halfway between a smartphone and tablet. Created and dominated for the South Korean reigns with strength in this sector. However, the onslaught of competition and the prospect of Apple iPhone unsheathe a larger push Samsung to quickly renew its range.

The world number one and must be presented at the IFA in Berlin, the 4th version of the Galaxy Note with the same ambition: to meet a growing demand for large screens and attract professionals with innovative functions dedicated, in particular through the stylus. Because the Note is a success in the B2B market and Samsung, one of the only manufacturers to provide specifically to this target, will strengthen its positions with a range consisting of the Note but also targeted shelves.

Buzz

Samsung plays for some time map buzz and distills videos (see the latest bottom of article) pending the submission of its novelty. Without really say much. The latest rumors indicate a 5.7-inch screen (2560 x 1440 pixels), 3 or 4 GB of RAM, 32 GB of storage. But encorfe once, the functions that make the difference.

According to a global study
  Accenture (23,000 consumers surveyed in 23 countries), among the
 57% of consumers who plan to upgrade to a smartphone
 During the year, 48% and wear their choice on a phablette
 rather than a conventional smartphone.

Obviously,
  this demand varies by country. Asian consumers
 seem to be most fond of this format since the rate reached 61%
 Indonesia 67% in India, 65% in China and 51% in South Korea. Same
 thing for emerging countries with 64% in Turkey, or 48%
 for Brazil.

France is far enough from the average
 world with a rate of only 37%, far behind Spain (46%) or
  Italy (42%).
“Although demand is phablettes
 significant in mature markets, it is even more important
 in emerging markets, “said Jean-Laurent Poitou, responsible
 global strategy and development for the telecoms sector
 Media & amp; Accenture Technology.

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Key figures: sales of mobile and smartphones